ServDog advocates for people with disabilities and their service animals.
Stand with them, and be the café on your block they choose. They plan ahead and look for places that say plainly that their dog is welcome. Our partners are the places we show them, and part of every partner’s fee goes to charity.
Monthly, cancel any time. $5 of every monthly fee goes to Canadian service-dog charities and animal rescues.
What this is
ServDog is a private registry. It is not a government agency, is not affiliated with any provincial program, the Canadian Transportation Agency, or the ADA, and registration does not create or confer any legal rights. Registration is not required anywhere in Canada.
People with service dogs decide where to go before they leave home. Be the answer they find.
Most places never say whether a service dog is welcome. A ServDog partner says it out loud: on our site, on our social accounts, and in your window.
In 2022, 27.0% of Canadians aged 15 and over, or 8.0 million people, had at least one disability.
One new regular can pay for it.
People with service dogs come back to the places that make them welcome. Pick what a customer usually spends with you, and how often a regular comes in.
An example worked out with your own numbers. It is not a promise of customers or sales. Every Wednesday you see the real views and clicks we sent you.
- Partner $99 a month1 new regular covers it
- Featured $249 a month3 new regulars cover it
- Premier $499 a month5 new regulars cover it
- Premier with Area Exclusive $749 a month8 new regulars cover it
Six ways people find your door.
The directory
People look up the places near them that welcome assistance dogs. You’re there with your page, photos, hours and directions.
Ads where they plan
Beside the guides and law pages they read before going somewhere new, and after blog and news posts. Always labelled Paid partner.
Social posts about you, once our social accounts launch
ServDog posts about your place on its social accounts. Share them on yours, so your own customers see you stand for something.
Your window and counter
The decal and counter card speak to everyone walking past, including people who have never heard of ServDog.
Another page about you online
Your ServDog page carries your name, address, hours and a link to your site, for anyone searching for you.
Proof every week
Every Wednesday: how many people saw you, opened your page, and tapped through to your site or for directions.
Be the one on your block that says it.
Most places never say
So people with service dogs guess, or go where they went last time. When you say it on your window, your page and our posts, you’re the easy choice.
You’re the one we show
Paid partners have their own page and the ads. A shop next door that isn’t a partner has neither.
Be the only café that advertises on your block.
One business of each kind (café, restaurant, bakery, bar, shop, hotel) within 200 metres of you holds every paid spot for that kind of place there. $250 a month on top of Premier, 3 months minimum, and you get first right to renew.
We still list every place that welcomes people with service dogs. You’re the only one of your kind that advertises there, never “the only welcoming one”.
Three places people see your name.
Your own page
Your logo, photos, your own words, hours, directions and a link to your site. Every plan.
Ads where people read
After blog and news posts on every plan. Below the law pages and guides on Featured. On the homepage on Premier.
Your window
A decal kit, free with every plan, printed and dropped off in person within two weeks.
Live in 3 working days. Then we keep showing up.
- Day 0A welcome email. Send a few photos and a line about your place.
- By day 3Your page, listing and ads go live. We send you the link.
- After launchYour first social post, once our social accounts launch
- By day 14Your window decal, dropped off in person.
- Every WednesdayA short update: your views, your clicks, what’s next.
- The 1st of each monthA full report of real views and clicks.
“Nobody makes it awkward.”
Mutual Street Perks Café is one of the places the founder and his dog, Tiger, stop on a walk. Tiger comes inside with him, or they sit outside. The staff are warm with him, there are treats on hand, and other dogs come and go without any fuss. That easy welcome is what we want every person with a service dog to find.
Mutual Street Perks Café is a ServDog founding partner. Named with their permission.
“A place where people feel safe, are treated with respect, and get real value for money. A coffee shop you can call home.”
See their page →What we do for people with disabilities and their service animals.
- A free record for their dog, with its training on file.
- The law for every province, in plain words, with the source.
- Help on the day someone is turned away.
- A list of the places that welcome them. Yours.
$5of every partner’s monthly fee, every month
Shared between service-dog charities and animal shelters and rescues:
Canadian service-dog charities and animal rescues
We name a charity here only once it has agreed in writing.
Your page says so, so your customers know where part of your fee goes.
“We’re a ServDog partner. Your assistance dog is welcome here.”
Pick what fits your street.
Monthly, cancel any time. Founding partners pay half for their first 3 months, then the price is held for 12 months from their start date.
Partner
$99a month
About $3.25 a day founding $49.50
- Your own page and directory listing
- A small ad on blog and news pages
- A social post every 3 months (from launch)
- Free window decal
- Weekly updates and a monthly report
Featured
$249a month
About $8.20 a day founding $124.50
- Everything in Partner
- A large ad on blog and news pages
- An ad below our law pages and guides
- A social post every month (from launch)
- Weekly updates and a monthly report
Premier
$499a month
About $16.40 a day founding $249.50
- Everything in Featured
- An ad on the homepage
- 2 social posts a month (from launch)
- A written story about you, once a year
- Weekly updates and a monthly report
Canadian dollars, before tax. Every ad is labelled Paid partner. We never promise customers or views: you get the real numbers every week.
$5 of every partner's monthly fee goes to Canadian service-dog charities and animal rescues.
Honest advertising, or nothing.
- Every ad says Paid partner, on the ad itself.
- No stars and no ratings.
- We say your assistance dog is welcome here. We never call a business compliant, and we never vouch for one.
- Links to your site are marked as sponsored, the way Google asks.
- We never promise customers or views. You get the real numbers, every week.
Stand with people with service dogs in your neighbourhood.
Apply in two minutes, tick to agree to the Partner Terms, and we send an invoice. Your page is live within 3 working days of payment.
ServDog is a private registry. It is not a government agency, is not affiliated with any provincial program, the Canadian Transportation Agency, or the ADA, and registration does not create or confer any legal rights.
Registration is not required anywhere in Canada. Nothing we issue conveys a legal right. There is no national standard. We do not sell clinician letters.
Partners pay to appear on ServDog. We do not inspect or assess businesses. ServDog Inc. · 7398 Yonge St, Thornhill, ON L4J 8J2 · contact@servdog.com