ServDog advocates for people with disabilities and their service animals.
Stand with them, and be the café on your block they choose. They plan ahead and look for places that say plainly that their dog is welcome. Our partners are the places we show them, and part of every partner’s fee goes to charity.
Monthly, cancel any time. $5 of every monthly fee goes to Canadian service-dog charities and animal rescues.
What this is
ServDog is a private registry. It is not a government agency, is not affiliated with any provincial program, the Canadian Transportation Agency, or the ADA, and registration does not create or confer any legal rights. Registration is not required anywhere in Canada.
People with service dogs decide where to go before they leave home. Be the answer they find.
Most places never say whether a service dog is welcome. A ServDog partner says it out loud: on our site, on our social accounts, and in your window.
In 2022, 27.0% of Canadians aged 15 and over, or 8.0 million people, had at least one disability.
Live in 3 working days. Then we keep showing up.
- Day 0A welcome email. Send a few photos and a line about your place.
- By day 3Your page, listing and ads go live. We send you the link.
- After launchYour first social post, once our social accounts launch
- By day 14Your window decal, dropped off in person.
- Every WednesdayA short update: your views, your clicks, what’s next.
- The 1st of each monthA full report of real views and clicks.
“Nobody makes it awkward.”
Mutual Street Perks Café is one of the places the founder and his dog, Tiger, stop on a walk. Tiger comes inside with him, or they sit outside. The staff are warm with him, there are treats on hand, and other dogs come and go without any fuss. That easy welcome is what we want every person with a service dog to find.
Mutual Street Perks Café is a ServDog founding partner. Named with their permission.
“A place where people feel safe, are treated with respect, and get real value for money. A coffee shop you can call home.”
See their page →Pick what fits your street.
Monthly, cancel any time. Founding partners pay half for their first 3 months, then the price is held for 12 months from their start date.
Partner
$99a month
About $3.25 a day founding $49.50
- Your own page and directory listing
- A small ad on blog and news pages
- A social post every 3 months (from launch)
- Free window decal
- Weekly updates and a monthly report
Featured
$249a month
About $8.20 a day founding $124.50
- Everything in Partner
- A large ad on blog and news pages
- An ad below our law pages and guides
- A social post every month (from launch)
- Weekly updates and a monthly report
Premier
$499a month
About $16.40 a day founding $249.50
- Everything in Featured
- An ad on the homepage
- 2 social posts a month (from launch)
- A written story about you, once a year
- Weekly updates and a monthly report
Canadian dollars, before tax. Every ad is labelled Paid partner. We never promise customers or views: you get the real numbers every week.
$5 of every partner's monthly fee goes to Canadian service-dog charities and animal rescues.
The details
Add-ons, for any tier, one-off
- A story about your business$299
- A press release$399
- An extra social post$49
Founding partners
The first 25 businesses in Canada: half price for your first three months, then your price is held for 12 months from your start date.
Partner $49.50 a month (about $1.65 a day), Featured $124.50 a month (about $4.10 a day) and Premier $249.50 a month (about $8.20 a day) for 3 months.
Where ads appear
- The homepage
- Premier, two at a time, rotating.
- Province law pages and guides
- Featured and Premier. Below the quoted law and its sources, never inside or between the legal text.
- Blog and news pages
- All tiers: small for Partner, large for Featured and Premier.
- The business directory and your own profile page
- All tiers.
Never on
- The door screen
- The handover
- A dog's public profile
- The card
- Scout's answers
- The refusal tools
- Any email
What an ad looks like
- Every ad is labelled “Paid partner”, on the ad itself.
- Our own words under your name say “Your assistance dog is welcome here.” We never call a business compliant, certified or approved, and neither may your ad.
- No stars and no ratings.
- Your monthly report counts views and clicks on your ads. No cookies, no identifiers, and nothing about who looked.
Stand with people with service dogs in your neighbourhood.
Apply in two minutes, tick to agree to the Partner Terms, and we send an invoice. Your page is live within 3 working days of payment.
Apply to advertise
Tell us about your business. We reply by email and send an invoice; there is no online payment yet.
The Partner Terms set out what you get and how to end your plan.
Questions first? contact@servdog.com
ServDog is a private registry. It is not a government agency, is not affiliated with any provincial program, the Canadian Transportation Agency, or the ADA, and registration does not create or confer any legal rights.
Registration is not required anywhere in Canada. Nothing we issue conveys a legal right. There is no national standard. We do not sell clinician letters.
Partners pay to appear on ServDog. We do not inspect or assess businesses. ServDog Inc. · 7398 Yonge St, Thornhill, ON L4J 8J2 · contact@servdog.com